Press Exposure2018-10-19T12:48:50+00:00

PRESS EXPOSURE

There are several ways to reach out to the media as an AHR Expo exhibitor to maximize your press exposure at the Show. The AHR Expo’s free PR opportunities provide you with the tools needed to promote your company, products, technology and news to the trade press for added exposure at no additional cost.

Exhibiting manufacturers, contractors and suppliers are encouraged to participate.

Need assistance with any of the free services below?

Contact Nicole Bush at nbush@ahrexpo.com or call 203-226-9290.

REQUEST A PRE-REGISTERED MEDIA LIST

As an exhibitor (or representative of an exhibitor), you may request a list of the media contacts who have pre-registered to attend the Show. Once you submit your request, you will receive a confirmation and will be added to our list to receive a weekly update.

Terms and conditions apply: The media registration contacts will be available electronically via email only and may be converted to labels for a one-time use. Members of the media may not be spammed. This list is to be used in relation to the 2019 AHR Expo only and cannot be used for other purposes.

REQUEST THE LIST

PROVIDE COMPANY PRESS KITS FOR THE
AHR EXPO ONSITE PRESS ROOM

Exhibitors are encouraged to provide company press kits for distribution in the press room.  Press kits are a great way for companies to present content to members of the media for publication and exposure.

Press kits should include any or all of the following:

  • Press release outlining the company, products and technologies being exhibited at the Show
  • Product releases that detail each product or product group being exhibited
  • Case studies on actual product applications
  • Press releases detailing awards, community outreach, mergers, acquisitions, moves and/or compelling news
  • High-resolution images to support releases or case studies
  • High-resolution company logo and marketing graphics

Across most of our attending media, the trend is to provide digital formats for press materials.  Digital press kits (typically company-branded, interestingly designed flash drives) are far more convenient, user-friendly and more likely to be picked up by the media.  Printed materials are less likely to be packed up and transported back to the office by visiting press.

Do not ship your press kits to the press room at the Show.  Items shipped directly to the press room may get lost or misplaced.  To avoid any such issues, press kit materials should be hand delivered to the press office prior to the start of the Show.

It is recommended to have 50-100 on hand for distribution.  Typically between 200-300 media staff attend the Show.  We also recommend bringing printed signage (such as a foam easel, no larger than 8.5×11”) with your company name, logo and booth number to make your

All written materials should be saved and placed on the flash drives as Word documents and images should be high-resolution (at least 300 dpi) and saved in a printable format.

Press Room Hours

The press room is located in room B203 and will be open for business per the schedule below. You may drop off your press kits anytime the press room is open.
  • Saturday, January 12, 12pm – 5pm
  • Sunday, January 13, 9am – 5pm
  • Monday, January 14, 7am – 6pm
  • Tuesday, January 15, 7am – 6pm
  • Wednesday, January 16, 7am – 4pm

HOLD A PRESS CONFERENCE

You may hold a press event in your booth or you may sign up for a one-hour time slot in the Show’s press conference room during the Show. Space is limited and can be reserved by completing the form below.

Press conferences may be held by exhibiting manufacturers, suppliers and other non-media exhibitors.

NOTE: If your news is significant to a unique segment of the HVACR industry, it may be more effective to schedule individual meetings with select editors, as they organize their time very tightly and cannot attend all press conferences.

Available Times

On Show days, members of the media may enter the Show floor starting at 8am and must depart upon the closing of the Show each day. Please plan your event within the following time frames:

  • Monday, January 14, 8am – 6pm
  • Tuesday, January 15, 8am – 6pm
  • Wednesday, January 16, 8am – 4pm

Plan Your Event

Start early. The Show is extremely busy for our trade media and the sooner your event is on their schedules, the more likely they are to attend. Also, refreshments/meals/beverages are strong incentives to media who sometimes don’t have the opportunity to sit down, much less grab a bite to eat or drink.

Organize well in advance by prepping your team and allow plenty of time for practice and dry runs. Create a list of questions you anticipate the media will ask and prepare answers ahead of time. Stick to a 30-minute maximum for the event from start to finish and expect most members of the press to stay for only 15 minutes. Prepare a 5-10 minute formal presentation leaving room for questions at the end.

Submit Your Event to the PR Team

We will list your press conference in the AHR Expo press events schedule, which is shared with press ahead of and at the Show and is posted on the message board in the press office. You are responsible for inviting the press to your event. This is a great opportunity to meet the press face-to-face and build or maintain relationships with them. To facilitate this, we can provide you with a list of pre-registered press upon request. To request the list, click here.

Once the information for your event has been received and accepted, you will receive an email confirming your event and time.

SUBMIT A PRESS EVENT/CONFERENCE

AV & CATERING FOR YOUR EVENT

All AV and catering requirements are the responsibility of the exhibitor and must be ordered in advance.  If you plan to use any audio/visual equipment (in addition to the podium, microphone, projector and screen) and/or provide refreshments for journalists at your press conference, you will need to reach out to the contacts below.

CATERING CONTACT

Levy Restaurants
Email: foodservices@levyrestaurants.gwcc.com
Phone: 404-223-4500

AV CONTACT

PRG, LLC
Email: tradeshows@prg.com 
Phone: 404-214-4800 /
Toll free: 888-844-4225

SUBMIT A PRESS RELEASE
FOR THE VIRTUAL NEWSROOM

Exhibiting companies at the AHR Expo are permitted to submit press releases to be posted on the Show’s website.  Only documents that follow acceptable press release format will be posted, at the discretion of the AHR Expo communications staff.  AHR Expo reserves the right to withhold releases from the site due to poor grammar, spelling or insufficient content.  In this event, the AHR communications staff will offer guidance to exhibitors to improve formatting and content of their releases before posting them.

DOWNLOAD RELEASE GUIDELINES

To Submit a Press Release

Exhibitors who wish to submit a press release to the AHR Expo website should send releases (as Word documents) to Nicole Bush at nicole@ahrexpo.com. We kindly ask that you limit your submission to three releases. If you have more than three releases for inclusion, please contact Nicole Bush for assistance.

PROMOTE YOUR BOOTH ON SOCIAL MEDIA

If you’re not already, make sure you’re following AHR Expo on your social media channels. When posting about your attendance, preparations, Education Program participation, Award or other Show-related news, make sure to tag @AHRexpo and use our Show hashtag #AHRexpo. We monitor our accounts closely and will share your information to our channels.

FOLLOW US ON SOCIAL MEDIA

INDUSTRY PUBLICATIONS PRODUCING PRE-SHOW
ISSUES / COVERAGE OF THE 2019 AHR EXPO

Listed below are a few of the many publications that will be producing special pre-Show issues/ coverage of the Show. If your company is interested in marketing to their audiences and would like the opportunity to be considered for editorial inclusion, please contact the individual publications to confirm deadlines and other details.

If you submit product information, be sure to reference the AHR Expo and your booth number. (NOTE: This list is based on each publication’s planning schedule and is subject to change.)

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